Amalia Beauty was born in 2008 as a proud extension of 100,000 Spices, a Moroccan treasure trove showcasing the country’s rich heritage of traditional remedies. While 100,000 Spices brought the world the finest Moroccan spices, herbal teas, and incense, Amalia Beauty emerged with a vision: to modernize age-old Moroccan beauty recipes and deliver them to the world with international standards of quality and care.
The name "Amalia" reflects the timeless allure and elegance of Moroccan beauty, making it accessible to everyone, everywhere.
Our Vision
At Amalia Beauty, we believe in celebrating the power of Moroccan ingredients. Our mission is simple: to promote the unmatched beauty secrets of Morocco to the world, using natural, effective products that respect both tradition and innovation.
Rooted in Moroccan Heritage
Every product we create is a tribute to Morocco’s rich cultural and natural landscapes. From the nourishing argan oil sourced directly from cooperatives to the detoxifying black soap, clay, and herbal blends, we honor the time-tested beauty rituals passed down through generations. These traditions inspire every formula, blending the best of the past with the innovations of today.
Crafted with Excellence
What sets Amalia Beauty apart?
- Purity of Ingredients: We source only the finest, active, and authentic Moroccan materials.
- Modern Innovation: Traditional recipes are reimagined with cutting-edge science.
- Sustainable Sourcing: Our argan oil is ethically harvested from trusted cooperatives, ensuring quality and community impact.
- Authenticity You Can Trust: Every product is certified to meet ISO 22716 standards, reflecting our commitment to excellence.
A Global Journey
Our customers are as diverse as the landscapes of Morocco itself. Whether you’re discovering the secrets of Moroccan beauty for the first time or reconnecting with your heritage, Amalia Beauty is here to enhance your natural radiance. Our goal is to bring the transformative power of Moroccan beauty to every corner of the globe.
A Commitment to Sustainability
We’re deeply committed to preserving Morocco’s natural resources and supporting the communities that make our products possible. From eco-friendly packaging to ethical sourcing, sustainability is at the heart of what we do.
Looking Ahead
In the next 5–10 years, we envision Amalia Beauty as a global ambassador for Moroccan beauty, raising awareness about the power of natural ingredients and their effectiveness. Through innovative products and timeless quality, we aim to make Moroccan beauty a household name worldwide.
Join Us
Experience the magic of Moroccan beauty. With Amalia Beauty, every drop tells a story, and every product unlocks the secrets of nature’s finest ingredients. Let us help you embrace your natural beauty, the Moroccan way.
